價格：免費
更新日期：2016-09-16
檔案大小：72.2 MB
目前版本：1.1
版本需求：需要 iOS 8.2 或以上版本。與 iPad 相容。
支援語言：英語
The Buyer Utility Map, developed by W. Chan Kim and Renée Mauborgne, is an analytic tool of Blue Ocean Strategy. It is designed to uncover hidden opportunities to create blue oceans of new market space and to test if your offering creates exceptional buyer utility. Here we introduce the Buyer Utility Map app, created by the INSEAD Blue Ocean Strategy Institute, for iPad.
What are you waiting for? Download the app to start creating your blue ocean and get a copy of the global bestseller Blue Ocean Strategy© by Kim & Mauborgne to learn more about the Buyer Utility Map and how it can help you.
支援平台：iPad